Sunday, 2 December 2012

ASSIGNMENT BRIEF



Overview of the whole Project (summarise what you have been asked to do across all the tasks):

Task 1 is to create two separate worksheets on the music format for the appropriate teenage/young adult and older adult audience.
Task 2 using Adobe Audition to create music sequences focussing on the music formatting worksheets
Task 3 research how Regulatory Issues and Codes of Practice will affect my production
Task 4 create a script for a 3 minutes college news feature
Task 5 plan student show speech content and script (intros, signposting, back announcements, contact information, station idents, additional feature content)
Task 6 create a 3 minute mini-feature about what Brighton has to offer as a tourist destination.
Task 7 plan staff show speech content and script (intros, signposting, back announcements, contact information, station idents, additional feature content)
Task 8 evaluate blog; achieved brief, strengths and weaknesses, suitability intended purpose and target audience, your achievement in comparison to professional radio.

 
Skills, knowledge and experience required to complete the project (you may wish to deal with all tasks in one block or seperate out the tasks) :

Task 2: knowing what's popular for teenage music and knowing what music adults listen to to start organizing a music format for each. 
Task 4: research on the local area to do a college news feature and have to be confident in recording a script for a radio show and knowing what each of the following content is and doing this correctly.
Task 5: knowing what teenagers listen to, any popular chart hits what's hot and what's not, using the music sequences so you have oldish hits with the new hits so that not all the music is new and nobody knows what it is that's playing.
Task 6: some research on Brighton town itself, questions for asking the public; knowing what you want to find out and being confident in in asking them.
Task 7: knowing what the older adults listen to, any hits that are favoured over others, mixing the old songs with the latest hits from artists that adults might listen to.
Facilities - what production equipment / facilities will you need? (you may wish to deal with all tasks in one block or separate out the tasks) :


  • Computer/software
  • Radio Studio: microphone, recordings, speakers ect.
  • Classrooms? 


Materials Required - what other things might you need to complete the tasks i.e. music, vox pops etc.


  • A vox pop from the public about what Brighton as a tourist destination
  • Music being the essential for a music sequence


Contributors (who do you need to contribute to the project? eg. specialists, experts, talent , public etc):


  • Students/teachers
  • General public and their opinions
Locations: In what places will you complete the assignment?



  • Brighton streets (vox pops from public)
  • Crawley college


Codes of Practice / Regulation (Discuss here the implications of the MCPS-PRS, Copyright, Ethics, OFCOM and Legal Considerations)

  • MCPS-PRS means Mechanical Copyright Protection Society and Performing Right Society, music transmitted on television and radio broadcasts, music performed live at gigs, concerts and theatres. Companies pay local radio stations for their adverts to be broadcasted whereas the BBC are covered by the costings of TV licencing.
  • Copyright such as taking a song off YouTube or recording a movie in cinema is pirating and is illegal unless it's for other uses such as educational purposes.
  • Ethics include not misleading their audience with music choice, not mislead the public by presenting a spontaneous news which has been staged or rehearsed, guard against using audio or visual material that deceives the audience and will clearly label opinion and commentary. (playing rock music that isn't correctly using their music format eg soft/hot adult contemporary.)
  • Ofcom - a regulator of broadcasting industries including radio, sets out rules that need to be followed: Religion, harm & offence, protection for under 18's, privacy, fairness, accuracy/truth and impartiality, crime ect.

     
BBC's ETHICS
  • Accountability you should listen to your audience, explain your decisions and acknowledge your mistakes.
  •  Impartiality is you shouldn't take sides and have to be fair-minded. Requires a journalist to actively seek out and weight up the relevant arguments on any issue and to present them appropriately without preconceptions or bias.
  •  Independence showing decision-making and eliminating any doubt.
  • The public interest, 'if a story that's in the interest of the public may not actually interest them OR it may not interest people when they're in a position to do something about it.' Making information available to the public - political, commercial, personal or social. Carrying out its journalism in the public interest.
  • Truth and accuracy 'you have an implied contract with your audience. You're asking them to trust you to check that what you're saying is true and that your overall account isn't misleading.'