D theory shizznick

The purpose of using in-store radio is allowing the customer to it easy and being entertained when shopping around the store. Finding a balance between the ability to use persuasion and entertainment within the store, without being too forward. Promoting offers and deals to customers every now and then can give information out louder than a sign or price tag. It's effective for the business and also for the customer and staff. Not only does it matter to the customers shopping online or in store, but it also gets the staff motivated. 

I think that the target audience for the ASDA in-store radio is likely to be between 16-30. Listening to this they play some late recent chart toppers for the younger generation, which is likely to attract the adult age bracket as well. It's very pop based music mixing the music format of hot adult contemporary with the soft adult contemporary. Ministry of sound 2013 - deepest blue with latest chart toppers such as Mike Posner - cooler than me. 

RESEARCH

Back announcement - After a song has been played, giving a little chat about it.

Radio playlist -  Songs that will be played on the show.

Music bed -  Instrumental section makes it possible to have a voice over the top.

Jingle - Personal introduction to your show.

Radio indent - Identifying what station you're listening to.

Radio signposting - Schedules of what's going to happen on the show.

Audience interaction - quizzes, competitions, social media and debates.

Radio links - linking two sections of the show together

Radio features - the topics of the sections being pulled together

ASSIGNMENT BRIEF

Overview of the whole Project (summarise what you have been asked to do across all the tasks): Task 1 is to create two separate worksheets on the music format for the appropriate teenage/young adult and older adult audience. Task 2 using Adobe Audition to create music sequences focussing on the music formatting worksheets Task 3 research how Regulatory Issues and Codes of Practice will affect my production Task 4 create a script for a 3 minutes college news feature Task 5 plan student show speech content and script (intros, signposting, back announcements, contact information, station idents, additional feature content) Task 6 create a 3 minute mini-feature about what Brighton has to offer as a tourist destination. Task 7 plan staff show speech content and script (intros, signposting, back announcements, contact information, station idents, additional feature content) Task 8 evaluate blog; achieved brief, strengths and weaknesses, suitability intended purpose and target audience, your achievement in comparison to professional radio.

Skills, knowledge and experience required to complete the project (you may wish to deal with all tasks in one block or seperate out the tasks) : Task 2: knowing what's popular for teenage music and knowing what music adults listen to to start organizing a music format for each.  Task 4: research on the local area to do a college news feature and have to be confident in recording a script for a radio show and knowing what each of the following content is and doing this correctly. Task 5: knowing what teenagers listen to, any popular chart hits what's hot and what's not, using the music sequences so you have oldish hits with the new hits so that not all the music is new and nobody knows what it is that's playing. Task 6: some research on Brighton town itself, questions for asking the public; knowing what you want to find out and being confident in in asking them. Task 7: knowing what the older adults listen to, any hits that are favoured over others, mixing the old songs with the latest hits from artists that adults might listen to.

Facilities - what production equipment / facilities will you need? (you may wish to deal with all tasks in one block or separate out the tasks) : Computer/software Radio Studio: microphone, recordings, speakers ect. Classrooms?

Materials Required - what other things might you need to complete the tasks i.e. music, vox pops etc. A vox pop from the public about what Brighton as a tourist destination Music being the essential for a music sequence

Contributors (who do you need to contribute to the project? eg. specialists, experts, talent , public etc): Students/teachers General public and their opinions

Locations: In what places will you complete the assignment? Brighton streets (vox pops from public) Crawley college

Codes of Practice / Regulation (Discuss here the implications of the MCPS-PRS, Copyright, Ethics, OFCOM and Legal Considerations) MCPS-PRS means Mechanical Copyright Protection Society and Performing Right Society, music transmitted on television and radio broadcasts, music performed live at gigs, concerts and theatres. Companies pay local radio stations for their adverts to be broadcasted whereas the BBC are covered by the costings of TV licencing. Copyright such as taking a song off YouTube or recording a movie in cinema is pirating and is illegal unless it's for other uses such as educational purposes. Ethics include not misleading their audience with music choice, not mislead the public by presenting a spontaneous news which has been staged or rehearsed, guard against using audio or visual material that deceives the audience and will clearly label opinion and commentary. (playing rock music that isn't correctly using their music format eg soft/hot adult contemporary.) Ofcom - a regulator of broadcasting industries including radio, sets out rules that need to be followed: Religion, harm & offence, protection for under 18's, privacy, fairness, accuracy/truth and impartiality, crime ect.   BBC's ETHICS Accountability you should listen to your audience, explain your decisions and acknowledge your mistakes.  Impartiality is you shouldn't take sides and have to be fair-minded. Requires a journalist to actively seek out and weight up the relevant arguments on any issue and to present them appropriately without preconceptions or bias.  Independence showing decision-making and eliminating any doubt. The public interest, 'if a story that's in the interest of the public may not actually interest them OR it may not interest people when they're in a position to do something about it.' Making information available to the public - political, commercial, personal or social. Carrying out its journalism in the public interest. Truth and accuracy 'you have an implied contract with your audience. You're asking them to trust you to check that what you're saying is true and that your overall account isn't misleading.'

RADIO JINGLE

A radio Ident/Stinger (Station identification or Channel ID) a run through of a radio or television stations or networks identifying themselves on air. 

 What I learnt in the studio was how to use 'Adobe Audition' which was the software I used to create my jingle. I learnt how to record, delete, edit and to control the speakers. The main controls I also was taught vagely but simple skills.

The music I used for my Stinger is simple but you can hear my voice clearly and not being over powered by a heavy bassline. Less is more :)

STYLES OF PROGRAMMING

OLDER ADULT

10) Goo Goo Dolls - IRIS

TEENAGER

I chose to do hot adult contemporary for a teenagers show as this mostly includes top 40 chart hits music. This can include various music tastes. 

The format for my student show is very important as i wouldn't personally listen to a chart hits radio station if they played a heavy rock/metal song. This would lose any target audience i was aiming to draw in and i would also be targeting the wrong crowd.

The target audience for these music formats are mainly from 16-30. As i am in this category, i will base my radio show around the music I listen to. 

The older adults may also listen this this format, listening to radio station like BBC RADIO 2, they mix older tracks that draw their audience in and combine the two to create a music sequence that will be frequently listened to. This technique for allows the radio producer to play the recent singles along with the tracks that have already gained fame. Making this a win win situation for both the radios audiences and the artists. 

MUSIC PROGRAMMING

1. What is the "Music programming for Radio?"
   When you choose specific songs to put on a playlist which plays on your radio station.
   
2. What is a station's "Music Format?"
   A radio station has to play a certain genre of music; "Hot Adult Contemporary" such as Smooth and Magic would play artists like Coldplay, Adele, Ed Sheeran, Bruno Mars ect. "Soft Adult Contemprary" such as Heart FM would play artists like Ronan Keating, Paloma Faith, Daniel Powter, Honey Rider ect. "Adult Contemporary" such as BBC Radio 2 would play artists like MIKA, Beach Boys, Pet Shop Boys ect.
   
3. What is an ABC Playlist?'A' playlist are songs that are most played and are popular, 'B' playlist are sometimes played but not very often and a 'C' playlist are that aren't played once in a while.
   
4. Explain how the choice of music would affect profits of a commercial radio station.If the same song/artist is playing on a regular basis, listeners will get bored and change channel to another station. Therefore the station will lose listeners and the commercials will lose money.
   
5. Explain some technicques in music programming to keep the listener interested?Main way to keep listeners entertained is to not play the same kind of music over and over because they'll go listen somewhere else. this is why radio stations use ABC playlists because it gives a wide variety of music to play to keep people listening to your radio station.

Radio 2 Profile.

Station Format: Music and Talk.
Target Audience: mainly ages 25 and above.
Type of music: Blues, Soul, Reggae, Classical, Classic Rock/Pop, Folk/Country, Jazz, Pop, Rock and Alternative.
Pet Shop Boys, Nickelback, Train, Leona Lewis, MIKA, Overtones.


Schedule:
Morning-Chris Evans Breakfast Show, Ken Bruce.
Afternoon-Jeremy Vine discussions on top news, Steve Wright and Simon Mayo drivetime.
Evening-Jamie Cullum jazz music, Jo whiley chats to new up coming bands ect.

Features i've heard between these programmes such as news reports of the latest headlines, interviews with popular actors/actresses and up coming bands/artists.